Wednesday, August 16, 2017

Lead Generation : Empower Your Business With B2B Approach

Lead Generation With B2B Approach

Business is nothing but catering to the client’s needs. Clients are nothing but the customers. To start the business, to run the business and to expand the business it requires a need from customer. How to create a need and how to connect to the customer? Applying various techniques from the marketing world, an approach is developed which is called as lead generation.

What Is a Lead Generation...?

Technically, lead generation is the action or process of identifying and cultivating potential customers for a business's products or services. It is nothing but initiating the customers. This will lead to enquiry and finally if the interest is well nurtured then conversion of lead to sale.
There are a various types of lead generation techniques. Some of them are:
  1. Demos
  2. Email series
  3. Kits
  4. Events
  5. Online lead generation

There Are Three Main Approaches:
  • Outbound: Gathering business data on target account and establishing contact with target decision makers and moving the deal forward.
  • Inbound: Promotions and advertising.
  • Referral: Based on customer success and word-to mouth referrals.
Importance of Lead Generation with B2B Approach:

Connecting the customers at right time is a key factor in the lead generation. Outbound lead generation with business to business marketing helps the business to grow. In the current business world sending an email might not be an effective option. One deals with hundreds of emails every day and responding in the right way might not be possible every time. Connecting to the right person in given company is required for establishing contact and in the day-to-day busy schedules connecting to the right person is time consuming, but necessary of course.

B2B lead generation helps connecting the two business personals. Direct connection establishes more explanatory and informative dialog. The main purpose of lead generation is gaining attention of the customer, knowing the response quickly and acting on it further accordingly is best achieved via business-to-business approach.

ITCube with Outbound B2B Activity:

Knowing this current market requirement ITCube caters in the field of outbound B2B lead generation. We help connecting the leads by calling the concern person and make sure that a business contact is established between the two companies. It helps to connect companies which are globally distributed. Connecting to the people in different time zone at right time is another advantage of this process.

To know more about lead generation, you can mail us on or you can contact us on +1 614-434-2376

Monday, August 7, 2017

Why Lean Initiative Fail-Is It Resistance...? Let’s Start VSM

Why Lean Initiative Fail-Is It Resistance...? Let’s Start VSM

What is Lean
It is explained in various ways in various languages, ultimately deriving only one goal of removing waste in the production. This is nothing but a systematic and well-thought methodology for improvement of performance/productivity by removing wastes and reducing variation. This is a collaborative team effort for waste minimization without compromising the quality and productivity. In late 80s and early 90s, this concept was introduced to the world by Japanese manufacturing industry.

Lean and 5 Principles:
1. Identify Customer Value: Mahatma Gandhi once told “A customer is the most important visitor on our premises.” Lean begin with identifying customer needs. He pays only for the Value he is getting. If the requirements of the customer are not understood, it can lead to resource waste, reworking, time waste and ultimately the end goals are not achieved. This phase is to define the value of the product.

2. Make VSM (Value Stream Map): So, what is value stream map...? The most important step to achieve final goal of improvement in the process. The value ‘product’ is processed from raw stage to the product deliverable stage. There are multiple steps and process fragments involved which create a systematic process structure which can be termed as ‘stream’. Mapping all the steps and activities in the stream from customer demand till product delivery is called value stream mapping. This is carried out for every step including raw material collection to transportation, inventory generation to operations. 

All value added and non-value added activities are mapped with details regarding, time, number of stations where the activities are carried out and also time required to process unit product. This one-page map helps to analyze the complete process in one glance. As it contains all data of information flow, material flow and the operational data this phase enables to locate waste in the process.

3. Analyze Flow: After identifying value added and non-value added processes, wastes are removed, loop holes are eliminated. Process flow is analyzed and all the processes are arranged tightly to make sure that process has smooth flow. This reduces waiting times, gaps in the process and chances of errors. This phase achieves fluidity to the process by creating continues flow.

4. Create Pull: In current market pattern the customer demand increases suddenly. To meet the customer expectations for increased production with quality adherence, a pull is created. By following and inculcating first 3 principles now waste is removed and there is reduction in the production time. This production line can now cater the customer demands without any bottleneck at any point. In terms of customer, we start only produce when customer needed.

5. Seek Perfection: Pursuit of perfection is achieved through continuous improvement. This phase is nothing but a pause for analysis and to start over the lean cycle again. ‘Plan-do-check-act’. This results in Kaizen. Continuous improvement is carried out until stage of perfection is achieved and waste is eliminated.

Lean requires constant efforts and vigilance to get to the perfection.

Benefits of Application of Lean:
  1. The takt time calculation (time required for unit production) and improvement in this time by reducing the waste, increases the production.
  2.  The production cycle time is reduced.
  3. Operations are smooth.
  4. Reduce operation cost by reducing inventory, motion waste and overproduction cost.
  5. Gain more capabilities to handle increased customer demands and increase creditability.
  6. Overall impact on quality of the output. 

Lean Implementation Faces Resistance:
Despite of all the benefits lean implementation faces resistance from the industry. It is very difficult for many industry experts to change the set pathways. Resistance also comes from a fear of exposing process and problems. Many deny any scope of improvement or express time constraints, budget issues and resource unavailability. Unware of the scope of the lean VSM one may think that lean cannot be implemented to his process.
Reducing the resource for achieving productivity is not the approach. Systematic implementation of the lean principles and thereby reducing the waste can prevent expenses and increase profit.
Of course, complete mapping of the process and changing it accordingly can be a bold step, time consuming and may not give desired outcomes. Stepwise approach and systematic implementation of lean can be the solution for it.

Strategic Implementation of VSM Lean:
Value stream mapping can be practiced for a segment/department in the process initially.
Improvement can be assessed by eliminating wastes in only marked area to achieve perfection for the section.
Once this is achieved can be implemented to other processes/fragments slowly and systematically, which could finally cover the whole process and the goal of practicing lean culture for the whole process is achieved.

Scope of VSM:
It is very true ‘If you have a product, you have a value stream’. VSM can be applied to:
  1. Any manufacturing industry.
  2. Any work site situations
  3. Any office environment
  4. Any activity.
  5. Any job shop
  6. Any culture or work station.

Built on the principles of lean and following the VSM culture, ITCube BPO has always caters the customer satisfaction. This is achieved via continuous improvement in productivity and maintaining the quality standards.
To know more about VSM culture and principal you can mail us on or you can directly contact us on +1 (614) 434-2376

Tuesday, July 25, 2017

Five 5S Work Culture: A Lean Advantage

Five 5S Work Culture: A Lean Advantage 

Every work place has its own work culture. To improve quality and productivity ‘Lean’ approach has proved to be a magic wand.

What is Lean and 5S?
Lean is a process of continuous improvement in the work to create more value for the customer by various tools. Main principle of the lean is to eliminate ‘Muda’ (waste) in the process to make the process more efficient. One of the successful tools of the Lean is 5S. So what is 5S?

In 1970 Toyota introduced this concept. It was developed by Hiroyuki Hirano for his production systems. It is a structure of continuous improvement program based on principles of Lean. Five small word and they take the process to the new heights. It is also known as visual control or visual factory. Sounds interesting? Let’s look into this in more details.

5S is based on the principle of ‘Everything has a place and everything is in its place’. It is a circular-structured methodology of five process segments. They are:

A. Sort (Seiri):
In this phase one has to identify necessary and unnecessary aspects and items in the given process and sort them in a proper structure.
  1. Makes work easy.
  2. More focus on actual process without disturbance.
  3.  Saves time of handling wastes in the process.
  4. Helps to make sure hurdle-free workflow.
  5. Saves energy and resource utilization.

B. Set in Order (Seiton):
In this phase arrange work flow and accordingly arrange necessary items for smooth work flow.
  1. Prevents loss and waste of time and improves production.
  2. Reduces the changes of errors occurrence due to unplaced actions.

C. Shine (Seiso):
In this phase one has to make sure that the workplace remains clean. This is achieved by daily inspections of the workplace for any wear and tear and also for any sudden waste generated which may obstruct the process.
  1. Acts as a maintenance of equipment and workplace to avoid any obstruction due to problems occurred in equipment.
  2.  Improve safety of workplace.
  3.  Improve efficacy of the equipment.
  4. Cleaning waste generated also improves the productivity and shows positive impact on the quality.

D. Standardize (Seiketsu):
Now in this phase one should work on standardizing processes at work place. Set standard operating procedures for every aspect of the workflow. Standardization is the best practice. Following and maintaining standards of every level of the workflow is necessary. This also includes naming and labeling.
  1. It directly supports the quality of the work.
  2. Easy to monitor workflow.
  3. Any points for improvement can be easily identified.

E. Sustain (Shitsuke):
This phase is nothing but maintaining the positive effects from the previous phases. This includes regular audits, training and constant monitoring. Observations from this phase are again set in for the same cycle of 5S for elimination.
  1. This ensures all the above phases are being worked upon.
  2.  Maintains proper order.
  3.  Improves self-discipline.

Scope of 5S Methodology:
This methodology was initially introduced for manufacturing industry, but has now entered and well expanded in various industries and domains like government, healthcare, media and education.

Overall Goals:
  1. Reduction in waste.
  2. Improved safety.
  3. Improved productivity.
  4. Worker’s commitment.
  5. Many followers of this work culture also claim that this methodology improves morals and pride in the work place.

Conclusion: -
ITCube focuses on working closely with clients to document various operating processes and to determine the key performance parameters (KPI’s) that can be used for evaluation. As an outsourcing organization, ITCube can also help growing companies identify parts of the business development management process that should be moved to a team that can quickly become an extension of the client’s organization.

To know more you can contact us on or you can directly call us
 on +1 (614) 434-2376

Tuesday, June 27, 2017

Electronic Health Record - The Biggest Contribution to Healthcare

Patient Info- What You Need To Know About EHR Data

Technology brings revolution in the world; it is advancing so fast and so do the Healthcare industry. In healthcare industry technology has not only brought advancement in services rendered in hospitals and clinics from investigations to treatment options, but also changes the vital medical data capturing and processing techniques.

Now a days numerous health records are generated and handled every day electronically, rather than a paper outline. They are nothing but the electronic health records (EHR)/electronic medical records (EMR)

What Is EHR/EMR...?

An electronic health record (EHR) is a computerized or digital rendition of your paper outline. This includes patient’s treatment histories, doctor’s reports, admission reports to discharge summaries, nurses note to diagnostic reports, therapy reports to various pharmacy reports.  These are easy to generate, easy to access and easy to transfer. This paper free work assures integrity of the data while transfer. This facilitates medical providers, nurses, insurance companies to ensure that the patient gets good treatment and within stipulated time.

Why Hospital Using EHR/EMR...?

Number of medical centers are making an electronic medical record (EMR) system conversion from a paper records system to an EHR system. This can be an exorbitant procedure yet medicinal services suppliers are passing judgment on it to be vital in the present health care environment. The reason is, changing to EHRs empowers clinics to get to records continuously and to share them promptly with other approved clients. In the event that you get treatment at another clinic, your specialist can instantly pull up your health history by your primary provider.
Who Owns EHR/EMR Data...?

The essential discussion over the change to EHR information is the topic of who that information belongs to. Whenever doctors, the EHR supplier, payers, specialists, and patients all approach information, it can turn into somewhat dim to work out who is in control. Even though these records contain highly personal information, they don’t necessarily belong to the patient, nor do they belong just with the doctor who made them, as in the past times of paper records. Rather, the individuals who can get to the information more like stewards of the data, instead of proprietors. The question might arise - is this vital and personal data secure? – The answer is not simply anybody can get to your EHR information. Legitimate approval is required, and that is amongst you and your doctor.

The changing medical scene is delivering a tremendous measure of great advances in healthcare. One of these advances is the presentation of EHR, which enables suppliers to better track health information after some time, all the more intently monitor patients' care, and enhance the general eminence of care.
To know more about EHR or medical record summarization, you can mail us on or you can call us on +1 (614) 434-2376.

Tuesday, May 30, 2017

Why Medical Records Summarization is the Most Trending Thing Now...?

Why Medical Records Summarization is the Most Trending Thing Now?

For a decade, the MDS market could be said to be growing market on an anticipated direction. Few things you need to think about term of medical records summary.

Medical Record Summarization 

Medical records summarization is a process that simplifies the intricate and tedious task of bifurcating, chronological arrangement and preparing synopsis of the numerous medical records. It aims at providing solutions for litigations, healthcare claims processing and ease of access to patient case information.

Medical summarization service constitutes advanced services with technology implementation for Electronic record management that is expected to boom in healthcare integration systems. This service includes a review team of trained medical documentation specialists and medical professionals that work cumulatively and systematically interpret the patient medical data into simplified format that is backed up by technology.

Custom Medical Summarization Services:

Several solutions pertaining to medical records are availed as per client preferences and requests.
  • Narrative Medical Record Summarization/Review.
  • Medical Chart Review/Record Reorganization.
  •  Medical Chart Indexing and Bookmarking.
  • Medical Bills Sorting and Summary.
  • Medical Keyword Search and Indexing.
  • Provider Sorting Services.
  • Provider Merging Services.
  • New Provider Identification Services.

Service End Users:

Medical Record Summarization provides assistance to:
  • Medical record management companies.
  • Litigation service providers
  • Insurance and law firms
  • TPAs
  • Medico-legal consultants
  • Private corporations
  • IMEs, AMEs, QMEs
  • Peer-Reviewers
  • Social security disability
  • Workman’s Compensation settlements
  • Utilization reviewers

Benefits For MDS:
  1.  Medical summarization and review services help in quick litigation processing
  2. Ease of data access,
  3. Technology driven smart data storage
  4. Environment friendly and hassle-free services involving less paperwork
  5. Effective EMR management
  6. Instant query resolution and Better patient care
  7.  Increased efficiency and productivity
  8. Customized case reports, data validation and interpretation of complex data in a simple format.

Where to Get Started...?

ITCube BPO offers Medical Record Summarization Services.  ITCube provides customized and unique solutions for records management. We have a strong team of experts with over 10 years of experience in the healthcare record management industry.

If you are interested in our service, call on +1 (614) 434-2376 or send us your queries at to get started. We will discuss with you all your requirements and work with you to put together a detailed scope.

Thursday, May 25, 2017

Which Businesses Need Summarization Services and Why...?

Which Businesses Need Summarization Services and Why...?

Medical documents can be difficult to comprehend as they contain complex medical terminology. The record normally has lot of medical data and abbreviations which can cause hindrance in understanding the reports. To top this up is the doctors handwriting which becomes difficult to decipher.

Medical summarization service gives a summary of patient's medical records in a healthy straightforward frame. The service takes its inputs from patient’s historical medical records and creates a summary of the entire information available A proficient medical summarization includes incorporating a lot of data, offering simple access to the whole patient's medical records and counteracting data, preventing information overload for the legal personnel accessing the data.

Medical summarization is a precise style of writing. Professional medical summarizers take into account the end use of the report as instructed by clients. This helps them highlight essential pointers within the report that might be helpful for the end-user if required. Summarization is carried out by highly-trained professionals who understand the legal aspects involved and its importance. The report is prepared in such a manner that in case of an argumentative situation, it will be useful for the lawyers. Professionals creating the report ensure that it contains all the essential points.

Medical summarization process includes steps like highlighting the relevant symptoms and treatment of the patient, creating footnotes with definitions for uncommon medical terminology, creating timeliness and charts to explain the sequence of treatment taken by the patient and identifying the missed records and bills of the treatment.

Medical Summarization Procedure:
  • The client or the company offers a folder that contains scanned paper records/ images collated in a comprehensive manner.
  • Once the folder is received, the summarization team reads the documents in the folder carefully understanding every piece of the information and start integrating them into a comprehensive report using the steps mentioned above.
  • Final summary is then generated in a user-friendly format and is made available for a review of the client.

Medical record summarization services are required by businesses which are associated with insurance claim settlements. Some examples to mention are:
  • Medico-legal firms
  • Independent or qualified medical evaluators
  • Independent medico-legal attorneys
  • Medical documentation management companies
  • Litigations related to workmen compensation arising out of injuries during on-job activities.

ITCube BPO offers high-quality medical summarization services to clients. We have a team of highly experienced professionals who together deliver a perfectly documented report that is created by keeping the client’s requirements in mind.

Data Sharing and Security:
ITCube is an ISO 9001:2008 & ISO 27001:2005 certified company. The data will be shared via secured FTP. A standard work flow for data sharing is shown below: -

If you are looking for summarization services, ITCube is your destination! To know more contact us on +1 (614) 434-2376 or you can mail us on